Sara Sidner struggles on CNN during the daytime
Nothing scares veteran CNN reporter Sara Sidner. Sara Sidner, the new face of CNN's daytime news, is struggling to make an impact on the network's coverage of events around the world. She recently returned from Turkey after witnessing families mourn the loss of life in the devastating earthquakes that hit the region. She is joined by John Berman and Kate Bolduan on “CNN News Central,” a three-hour block that airs from 6am to 9am Pacific. The new format will be put to the test Tuesday, as it involves ex-President Trump appearing in a Manhattan courthouse where he will be charged with charges related to allegedly paying a porn star a hush. Chris Licht, CNN's Chief Executive Officer, is seeking patience for the network’s new positioning, even if it means lower ratings in the short term. During the daytime, CNN became more competitive with MSNBC in the 25-54 age group that advertisers wanted to reach via cable news.
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As Muammar Gaddafi’s regime fell in Libya in 2011, Sidner coldly and methodically covered the celebrations on the streets of Tripoli as he tried to avoid the bullets and shells fired into the air. (“Please don’t shoot, sir,” he said, as if to distract him.)
With much of the country in quarantine during the COVID-19 pandemic in 2020, Sidner spent 176 days on the road, mostly in Minneapolis to cover the police killing of George Floyd. He became a fixture during the protests and facilitated the first conversation between the city’s police chief and Floyd’s family.
Sidner has recently returned from Turkey after witnessing families mourn the loss of life in the devastating earthquakes that hit the region.
“I don’t think I’ve ever seen destruction on this scale before, and I’ve been doing this for a minute,” Sidner said in an interview from CNN headquarters in New York.
Sidner, 50, remains a stable and authoritarian existence surrounded by chaos. But he admits on CNN’s revamped daytime show that he’s a little apprehensive about his new role, which begins Monday, where he’s part of a trio of presenters, the latest in a series of changes he’s made under the network’s Chief Executive Officer, Chris Licht.
“I’m nervous because this is me,” Sidner said. “I know nobody thinks being in a studio is scary, but because it’s new and different to me. Sometimes I have to take risks.”
Sidner joined John Berman and Kate Bolduan, already familiar to the network’s daytime viewers, on “CNN News Central,” a three-hour block that airs from 6am to 9am Pacific. (A second block is starting later this month with Jim Sciutto, Brianna Keilar and Boris Sanchez.)
The new format will be put to the test Tuesday, as it involves ex-President Trump appearing in a Manhattan courthouse where he will be charged with charges related to allegedly paying a porn star a hush. you had sex with him
In the long run, “CNN News Central” is the owner of Licht’s venerable news brand, Warner Bros. It’s another step towards rediscovery for Discovery. His bosses tried to move him to the political center as they believed he had strayed too far to the left during the Trump years. At the same time, it’s dealing with cost-cutting pressures from parent company debt.
It’s been a tough road. In the first quarter, CNN’s ratings dropped 40% from a year ago in the coveted 25-54 age group, according to Nielsen data. (In the same period of 2022, the network covered the first weeks of the Russian invasion of Ukraine.)
CNNs couldn’t hold on in prime time. He experimented with a mix of news-driven specials and town halls rather than stubborn personalities, which proved the best way to get regular cable news viewers. “CNN This Morning” is also struggling to gain viewers, but after a turbulent period following co-host Don Lemon’s sexist comments, there is now peace on set.
Licht, however, is seeking patience for the network’s new positioning, even if it means lower ratings in the short term. It has the backing of Discovery Chief Executive Officer David Zaslav.
During the daytime, CNN became more competitive with MSNBC in the 25-54 age group that advertisers wanted to reach via cable news. (Fox News is the leader in demographic and total viewership).
Licht said in an interview earlier this year that he wanted to make a statement about the network’s journalism during daylight hours.
While prime time is when most viewers are ready to watch, influential people in business and government have CNN on their office screens all day. Licht said the network’s global resources deserve a better display during the day.
The network has created a new studio for “CNN News Centre,” taking advantage of large screens surrounding a circular wall. Anchors spend little time behind desks interacting with larger-than-life footage from reporters around the world as stories unfold.
“Mom needs new shoes because most of the time we’re going to be up for three hours,” Sidner said.
Licht said he wanted Sidner as part of the “CNN News Center” because of his energy, his experience on the field, and his “genuine excitement about the news, unlike some (people) who are brought in because they have general excitement about the news.” left or right.”
“I want people who are excited about the news and can put that energy into programming,” said Licht.
Judging from its first day, “CNN Newsroom” doesn’t look like a major reinvention of TV news. There’s a similar feel to the election news with the network’s famous “magic wall”. Fox News also used a wide open set for “Shepard Smith Reporting” while the anchor was still on the net.
Eric Sherling, senior vice president of CNN, who oversees the programs, said the goal is to visualize stories in a convincing way that conveys the network’s reporting power. He expects the outlook of the program to improve with the breaking news it covers.
According to Sherling, while there will be multiple hosts on set, viewers shouldn’t expect the kind of breezy chatter they hear on the morning shows.
“It will be to talk to a purpose,” he said.
Sidner, who has traveled a lot, represents CNN’s reporting reach. He admits that some of his colleagues joked that his arrival in a distant place was never a good sign.
“It’s like, ‘Uh-oh, if it turns out, something bad happened or was about to happen,'” she said. “But I’m ready to break my heart again and be around people whose hearts have been broken. I care about the people I talk to. I’m still in touch with some of the people I’ve reported in really scary scenarios.
Jonathan Klein, a former head of CNN, said Sidner was the right messenger for Licht’s vision of making a definitive news outlet with no political leanings.
“He’s very original,” Klein said. “It’s not performing. He’s acting like himself and the audience can feel it.”
As a long-time Los Angeles resident, Warner Bros. He arrived in New York earlier this year to host a program on CNN+, the streaming service Discovery shut down less than two weeks after launch.
The service is gone, but Sidner was persuaded to stick around for it to be a key component of the latest experiment under Licht, who took over the network last year.
“I came here to do something different anyway,” Sidner said. “So it’s an extension of it.”
He admits that it is not easy to digest the trauma he has seen around him in places like India, Afghanistan and other hotspots he has fallen into. Still, it will be an adaptation for her to be in a studio for the first time in her 15 years on CNN.
“I’m still a girl on the streets,” she said. “I get energy from being around my people, and I will continue to do some of that.”
주제: TV